The Hidden Secrets to Advertising in Food
By Clara Arbolino
By Clara Arbolino
We all know of famous food brands that get you completely hooked from their advertising and marketing. Places like McDonalds, Arby’s, Taco Bell, and many more use special effects to create an illusion that pleases your senses. In fact, many studies show that your eyes eat before your mouth does. Without these ads that make the food look so good, many large food chains and businesses wouldn’t be where they are today.
As you have probably seen on some sort of television show or program, companies are always wanting to get their products out there. Whether it comes to deals, new products, or limited time offers, marketing managers and helpers are always looking for opportunities. Though there are lots of chances to advertise, they need to make good use of them. If they have an unappealing ad, it's likely that sales could flop or they wouldn’t have as many customers. This is due to the subconscious mind of viewers, as they are always judging the ad, whether they think they are or not.
Now, this proposes the question: What does a good advertisement consist of? When it comes to food, most advertisers think of editing and making the products/menu items more “attractive”. They might raise the height of a normal burger to make it look tastier, use fake inedible ingredients to create a different type of look on the food, or even make a whole new recipe just for an ad. This process can be very deceiving to viewers, as sometimes what they are seeing isn’t what they are going to get. However, most marketing/advertising teams think it is the only way to go, after all, they aren’t going to release a “bad” ad.
Speaking of these marketing teams, they have a lot of people that work on just making food look appealing or mouthwatering. Jobs like food stylists or food artists are actually very popular because they can use artistic skill and cooking in one. Without this whole group of workers these ads would not be possible. You can learn more about the entire process here.
Though ads can be deceiving and tricky, most end up having a lot of benefits for the companies that make them. Most you can still trust, just don’t be surprised the next time a fast food chain or restaurant doesn’t have the picture perfect food that you saw on TV.
Sources: https://www.youtube.com/watch?v=d7iSFl5cp84
Image Credit: https://visme.co/blog/visual-advertising-techniques/
As you have probably seen on some sort of television show or program, companies are always wanting to get their products out there. Whether it comes to deals, new products, or limited time offers, marketing managers and helpers are always looking for opportunities. Though there are lots of chances to advertise, they need to make good use of them. If they have an unappealing ad, it's likely that sales could flop or they wouldn’t have as many customers. This is due to the subconscious mind of viewers, as they are always judging the ad, whether they think they are or not.
Now, this proposes the question: What does a good advertisement consist of? When it comes to food, most advertisers think of editing and making the products/menu items more “attractive”. They might raise the height of a normal burger to make it look tastier, use fake inedible ingredients to create a different type of look on the food, or even make a whole new recipe just for an ad. This process can be very deceiving to viewers, as sometimes what they are seeing isn’t what they are going to get. However, most marketing/advertising teams think it is the only way to go, after all, they aren’t going to release a “bad” ad.
Speaking of these marketing teams, they have a lot of people that work on just making food look appealing or mouthwatering. Jobs like food stylists or food artists are actually very popular because they can use artistic skill and cooking in one. Without this whole group of workers these ads would not be possible. You can learn more about the entire process here.
Though ads can be deceiving and tricky, most end up having a lot of benefits for the companies that make them. Most you can still trust, just don’t be surprised the next time a fast food chain or restaurant doesn’t have the picture perfect food that you saw on TV.
Sources: https://www.youtube.com/watch?v=d7iSFl5cp84
Image Credit: https://visme.co/blog/visual-advertising-techniques/